Evaluated: New Logo Design, Identity, and Product Packaging for Healist Naturals by Robotic Food

Launched in March of 2020, Healist Naturals is a brand-new variety of clinically-supported CBD products available in the U.S. that consist of casts, gummies, topicals, and patches that cover four benefits: calm, sleep, relief, and well-being. Made through CO2 extraction that maintains whole-plant active ingredients and natural components much better than other, more affordable approaches, their products utilize only natural ingredients, no synthetics, and they even supply a QR code on the product packaging that will expose lab reports– in general, they appear to be legit about being an excellent company attempting to do great by the CBD market by “acting versus false information, deceptive labelling, and soft truths”. The identity and packaging for Healist Naturals has actually been designed by Leeds, UK-based Robotic Food

We saw science and nature as fundamental pillars of the identity and Healist as the sweet spot in between, harnessing the two. For the brand to be its most impactful, this balance would have to be represented throughout the visual and spoken identity, starting with the production of the ‘H’ marque and showed in the expose of the split packaging.

In a category of cowboys, we required to reinforce the effectiveness of Healist’s all-natural active ingredients. From a tidy, medical white as the brand’s primary colour to lab motivated iconography and detail, science forms the base of the brand name, and is utilized as a constant, encouraging structure on which the capacity of nature and our bodies can be checked out.

Robot Food task page

” The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a main dot signs up with the 2 and is symbolic of balance,” says Steph Oglesby, style director at Robot Food.

Robotic Food provided text

The logo design, in plain clothing, is fine for the many part and certainly has a tidy medical feel that is similar to high-end cosmetics, which is not a totally bad thing. The rationalization on the “H”– “One pillar represents science, the other nature, while a main dot signs up with the 2 and is symbolic of stability” is a little eye-roll-inducing however, sure, it’s well played and it provides the logo design an ownable trait. When the “H” gets garnished with the ingredients … I dunno … I wish to like it and I appreciate the result, especially with the highly-detailed illustrations, but the floatiness of the ingredients is sort of strange. Still, on its own and as used on the website, the logo is pretty efficient in indicating a tidy, crisp item.

Healist’s item architecture is made up of four benefit varieties, each with its own collection of formats.

Robotic Food job page

With science as a base, we chose to bring nature to life as an adaptable living layer. Every active ingredient is carefully thought about and picked for its known benefits – many of which have been around for hundreds if not thousands of years. We took motivation from botanical drawings to develop Healist’s master illustration style, illustrating each essential component across the Healist variety.

Robotic Food project page

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The illustrations are pretty excellent and a great break from the minimalist pattern. I really like how the comprehensive ingredients are balanced out by the vibrant solid backgrounds and the minimal addition of bits and pieces of vector elements on top, achieving an excellent balance of modern-day science and old-time-y natural medicine.

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The product packaging is quite nice, with the “H” serving as a window– this time literally as a die-cut that exposes the illustration beneath. Aside from that, the product packaging does undoubtedly look like a lot of other white-space-heavy packaging with monospace font that might simply as well be for beer, coffee, perfume, or CBD. Again, it’s good and the slipcover is a stunning gesture, but the rest feels very tried and real.

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The extra applications, primarily marketing, are all relatively great and persuading– the very first set of posters revealed are particularly attractive, blending all of the identity components in the ideal dosage. Along with Hanayu, another current CBD product revealed on Brand name New just recently, the market is beginning to get more advanced both in item quality and branding efforts that, overall, provide this reviewer a sense of calm, relief, and well-being that result in much better sleep (as long as I don’t check out the news).