8 Cannabis Leaders Discuss Emerging Trends in the Market
I have the excellent honor of trying out numerous items and checking out lots of dispensaries and cultivation websites, and can spot emerging patterns, but wished to see what some of the leaders in the industry are believing, too. I asked industry consultant Andrew DeAngelo, Peak Extracts’ Katie Stem, WAFBA’s Morris Beegle, Aster Farms’ Sam Ludwig, and Weed Grub’s Mike Glazer & Mary Jane Gibson, AlpinStash’s Danny Murr-Sloat, and performer Laganja Estranja to share their insights with me.
Here’s what they needed to state …
Warren Bobrow=WB: What trends do you see emerging in cannabis?
Morris: It’s going to be a wild year for the cannabis market, all industries for that matter with the international coronavirus pandemic, but I see benefits for the hemp and CBD markets. I think since of the existing situation that more emphasis will be placed on health and wellness, eating excellent foods, and taking nutritional supplements. If you don’t wish to get sick, consume well and take care of yourself. I see hemp superfoods and supplements that include CBD, CBG, full and broad spectrum extracts will find their way into increasingly more individuals diets over the coming months and years.
Sam Ludwig: We see a movement towards sustainable brand names. As the industry grows and the customer base broadens, the typical user will be more critical, caring about who, where and how the marijuana products they spend their money on are produced. Organic, clean and natural. That is what individuals desire.
We are already seeing an increased need for sustainable cannabis. This message is resonating with customers and we anticipate the trend to continue. Aster Farms is vertically integrated, growing our own marijuana, so we can offer outright transparency to our clients and control quality from seed to sale. This is specifically crucial due to the current vape scare and with so many brand names sourcing all of their flowers. Likewise, customers are getting smarter and starting to realize marijuana has to do with more than simply THC and CBD. Other lower known cannabinoids, such as CBN and CBG, can assist with things like sleep, relaxation and inflammation. In a market that has been largely concentrated on THC strength, we believe a shift is coming. Full spectrum, sungrown marijuana, grown in live soil is the best way to reveal the plants full cannabinoid profile. That’s why we let nature do the work at Aster Farms.
The marijuana market will continue to be strangled by taxes and regulations, and by the federal government’s failure to legislate it. On the flip side, there will continue to be fantastic people at organizations like Root & Rebound and Last Prisoners Job working hard every day to alter things for individuals impacted by the racist War on Drugs.
Katie: There will be more traditional CBD business, and consolidation of the industry to include more vertically incorporated multi-state operators that can endure market volatility. Small marijuana business, such as ours, have shown resistant in times of crisis since of our little pool of employees, making layoffs unneeded as we weather the storm of a global pandemic.
Laganga: I think the greatest trend we saw come out of the cannabis market last year was the production of LGBTQAI Pride Month items. My cooperation last year with Fruit Slabs not just expanded the brand name’s flavor profiles, but it likewise was offered year around.
Danny: An increasing pattern that we are seeing is an increased need for craft/connoisseur items. As cannabis, along with the understanding of what craft marijuana means, becomes more accessible, we have actually seen a growing class of informed customers.
Andrew: Delivery, drive through, curbside pick-up transactions– governments ought to support and motivate this behavior. Legalization efforts will be stalled in the short term by coronavirus, but may gain momentum in the medium term as tax profits plunge– it’s tough to object to a marijuana dispensary in your area when there’s no cash to fund the school within it.